In this podcast, the owner of Motivation in Ann Arbor discusses his initial strategy for attracting customers by hosting meet and greets with famous artists. He delves deep into his experiences with artists like Asap Mop, Mac Miller, and Lupe Fiasco, as well as his past relationship with Atlantic Records. Although he discontinued meet and greets 8-10 years ago, he delves into the methods he now employs to maintain consistently high sales levels.