Milwaukee native Jesse "Punch" Edwards has risen to a level of success most aspire to. Through his work at 740 Project, he and his partners have innovated marketing within the music industry for both artists and brands.

In this exciting MMBC Conference episode, we learn more about Punch's new position as Yeezy's CMO and what it's truly like to work with superstars in the music industry.

With an impressive resume creating campaigns for HBO, Travis Scott, McDonald's, and Playstation, to name a few, Punch brings forth a refreshing take on Hip-Hop and music culture marketing that results in success.

Join us as we delve into the life of Punch, and how he's become the marketing genius he is today.