The 2024 Michigan Music Business Conference brought together over 250 attendees, featuring a powerful lineup of industry professionals, artists, and students for a full day of engaging discussions and networking opportunities. Our conference explored the ever-changing music landscape, delving into music entrepreneurship, artist management, and future industry innovations.

The day opened with an inspiring keynote from Jacqueline Saturn, President of Virgin Music Label and Artist Services, who shared insights from her extensive career. The “Music Entrepreneurship” panel, sponsored by Sweetgreen, brought together innovators like Matt Albin (Founder of Fashionably-Early), Charley Greenberg (Co-founder of Blac Noize Recordings), and John Moffat (VP, Happy Belly Vending) to explore the evolving business of music and their experiences founding companies and navigating the industry's shifts.

Attendees enjoyed a break for snacks and peer networking, followed by workshops and coffee chats, including a workshop on Marketing and Brand Partnerships led by Jesse "Punch" Edwards from 740 Project. Later, the “Art of the Deal” panel dove into the intricacies of entertainment deal-making, with a compelling discussion between Sam Elkin from C3 Presents and Daniel Getz, EVP of Business & Legal Affairs at Universal Music Group.

The conference wrapped up with the“ Future of Music and Innovation” panel led by Jon Sumner from Spotify, and the exciting “Artist 360” panel featuring Haiden Henderson and his team. Attendees were given an exclusive look at how an artist is built and supported, with insights from Liz Eason (Artist Manager at Ellis Artists), Kristin Biskup (Marketing Director at UMG/Lava Records), and Mikey Flom (A&R at Lava Records).

None of this would have been possible without our incredible sponsors and partners, including 1824, Sweetgreen, The Recording Academy, Red Bull, The Digilogue, Underground Sounds, Yeti, and more. Attendees also enjoyed a raffle for Beats products and music gear, as well as tote bags filled with goodies.

The success of the 2024 conference was remarkable, setting the stage for even greater conference’s to come.